INVESTOR BRIEF · 2026

Sell further. Pay on results.

Gursha gives businesses an independent sales network and gives salespeople a trusted portfolio of commission opportunities.

EthiopiaRead the thesis

One accountable exchange

BUSINESS
SALES PARTNER

Clear terms in. Verified outcomes out.

THE THESIS

Products and capable sellers exist. The trusted operating layer between them does not.

Gursha turns informal commission selling into infrastructure.

Businesses get reach without committing to permanent sales capacity before demand is proven.

Sales partners get clear offers, portable credibility, protected conversations, and a record of outcomes.

THE TRANSACTION RAIL

One record from offer to settlement.

Every step compounds trust for the next transaction. That record is the product advantage.

  1. 01

    Offer

    A business defines the product, buyer, territory, and commission.

  2. 02

    Match

    A sales partner applies with a relevant network and sales approach.

  3. 03

    Sell

    Both parties coordinate, share material, and submit proof in one thread.

  4. 04

    Settle

    The business approves the sale and the commission becomes trackable.

The operating system is already taking shape.

Not a directory. Not a lead list. A workflow for both sides of the sale.

01

Profiles

Business logos, seller photos, CVs, proof, and public identity.

02

Applications

Structured review, tailored answers, status history, and approval.

03

Messaging

Participant conversations with protected file attachments.

04

Sales

Proof submission, business approval, commission, and payment state.

BUSINESS MODEL

Gursha earns when the seller earns.

The platform service charge is 5% of the agreed seller commission, not 5% of the total sale value.

Illustrative ETB 100,000 sale

10% seller commission
10,000
Gursha service charge
500
Seller receives
9,500

MARKET ENTRY

Marketplace liquidity is built category by category, with supply and sellers recruited together.

  1. 01

    Start narrow

    Curate businesses with clear offers in categories where trust-led selling matters.

  2. 02

    Build seller density

    Recruit sales partners around those offers, not as an undirected audience.

  3. 03

    Prove the loop

    Measure applications, assignments, verified sales, and repeat participation.

THE NEXT PROOF

Make trusted sales repeatable.

We are opening conversations with investors who understand marketplaces, African commerce, and trust infrastructure.

Talk to the foundersExplore the marketplace